The Right Combination

Prevail Boxing is a boutique fitness studio on Los Angeles on the verge of opening their second location. It is a mecca for athletes, celebrities, models, and hard core boxing enthusiasts. They not only put in the work, but they make sure to have fun too. They enlisted LHM to help boost their Social Media in preparation for the company's expansion.

Instagram was the main focus of their Social Media activity and had a good mix of in gym, aspirational, and lifestyle photography. It had engagement but a lack of clear consistency and visual identity to keep followers connected from one post to the next.

After defining clear values and brand identity, we established a clean visual consistency, and focused on giving followers a window in the experi

Early content  was staged, bright, aspirational photography , but could also be too polished for the more committed fitness enthusiast. Engagement was also low compared to the following.

Stronger edits, consistent photography, and deeper connection to the true experience in the gym was the key. Including the faces of the coaches . This  raw authenticity brought engagement  up 300%+